Marketing & growth
Social media management
An account that publishes on schedule and answers people quickly, with formats edited for each platform and a monthly read on saves, shares and sends rather than a follower graph.
The short version
Social accounts rarely fail because the posts were bad. They fail because posting stopped in week five, or because one asset went out on four platforms in the wrong shape. There is a quieter failure too: paid budget driving people to a profile where the last post is four months old and three questions sit unanswered. We plan a cadence you can sustain, produce natively for each platform, and reply within a response time we agree in writing.
What is included
- Four or five content pillars tied to what you actually sell, each with example formats and hooks, so nobody starts the week in front of a blank page.
- A rolling calendar kept 3 to 4 weeks ahead in a shared board, holding drafts, captions, hashtags, alt text and the name of the one person who approves.
- Native edits per platform: vertical cuts with burnt-in captions for Reels, TikTok and Shorts, carousels sized correctly for LinkedIn and Instagram, and a hook that lands inside the first 2 seconds.
- Community management to a stated response time — comments and direct messages answered within one working day, with an agreed escalation route for complaints.
- A monthly capture plan with a shot list of what to film on a phone in one sitting, so the pipeline never depends on a shoot that keeps getting postponed.
- A monthly report on reach, saves, shares, sends, follows and clicks through to your site, followed by next month's plan rather than a screenshot of the numbers.
How we work
Our approach
The stages this work runs through, in order. Every one of them ends in something you can see or sign off.
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Step 01
Agree what you post about
We start with the pillars: the handful of themes the account keeps returning to, mapped against what you sell and the questions buyers ask before they buy. Each pillar gets example formats so it can be produced repeatedly without inventing something from nothing every week. We also write down the tone, the ratio of useful posts to offers, and the topics you will not touch. That last list saves more trouble than the rest of the document combined.
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Step 02
Build a month ahead
Content gets batched. Captions, edits and approvals happen for a block of posts at once, then sit in a shared calendar 3 to 4 weeks ahead of publishing. Working that far in front means one busy week does not open a gap in the feed, and it leaves room to react when something timely is genuinely worth posting. One named person approves. Approval by committee is the most reliable way to miss a posting slot.
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Step 03
Edit for each platform
The same footage becomes different posts. Aspect ratio, caption burn-in, length, cover frame and the first two seconds all get set per platform, because a 16:9 crop with no captions is why so much video gets scrolled past. We test hooks deliberately, running the same body of a video behind two different openings and keeping the one that holds attention. Where a platform penalises outbound links, the link goes in the first comment.
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Step 04
Answer people, then read the data
Replies matter more than reach for anything that has to sell. Comments and messages get answered inside the response time we agree, in your voice, with anything sensitive escalated to you rather than improvised. Each month we read saves, shares and sends ahead of likes, because those are the signals both the ranking system and a buying decision respond to. Whatever the data says to repeat goes into more slots in next month's calendar.
Before you ask
Questions we get asked first
How long before it starts working?
Cadence comes first, and settling into something predictable takes about 4 to 6 weeks. Judging a format takes longer, because a single post tells you almost nothing about it. Give any format 8 to 12 posts before deciding whether it earns its slot. If you already have footage and a clear offer, the first month at least gives us saves and profile visits to read. If everything has to be produced from scratch, add a few weeks to that and expect the first month to be mostly production.
How is it priced?
One monthly figure in pounds, fixed against a written output list: the platforms covered, the number and type of posts, how much editing each needs, and the response time for community management. We quote after looking at your existing accounts, because tidying up a neglected profile is work that only happens once. Paid promotion is separate and that budget goes straight to the platform. If you want to add a platform part way through, that gets quoted and approved before anything is scheduled.
What do you need from us?
Platform or Business Manager access at admin level, granted from accounts registered to you and never transferred to us. Brand assets and any existing footage or photography. Somewhere between 30 and 60 minutes of raw phone footage a month, filmed against the shot list we supply, or agreement that we work from stills and text formats instead. One approver who can turn drafts around inside two working days. And a written list of claims and topics we must never make.
How do we tell whether it is working?
Not by follower count. We report saves, shares and sends per post as the signal that a piece landed, profile visits and clicks through to your site as the signal of intent, and reply volume as evidence community management is doing something. Alongside those we watch branded search and direct traffic, because social does a lot of work that never gets attributed to it. Every monthly report ends by naming one format we are dropping and why it did not earn its slot.
Want this scoped for your situation?
Tell us the goal and the deadline. You get an honest read on whether this is the right service, a fixed price if it is, and a straight no if it isn't.
Or email [email protected] directly. We reply within one working day.