Strategy & advisory
Digital diagnosis
You finish knowing exactly what is costing you money across your digital presence, in what order to fix it, and which items you can handle in-house without paying anyone.
The short version
Most digital problems are not mysteries. They are sitting in the data nobody has time to open: a tracking tag double-counting conversions, a template failing Core Web Vitals on mobile, a campaign paying for search terms you'd never bid on. A diagnosis reads all of it in one pass, reconciles the sources that disagree with each other, and tells you which findings are worth acting on this quarter. It's deliberately sellable on its own, and you're under no obligation to hire us for the fixes.
What is included
- A full crawl of every indexable URL, with a findings register listing broken links, redirect chains, duplicate titles and canonical conflicts page by page.
- Core Web Vitals measured on both lab tests and real-user field data, reported per template rather than averaged across the whole site into something useless.
- A tracking audit checking that every GA4 event fires as documented, plus consent mode, conversion de-duplication and the figures your ad platforms report against it.
- A paid account review covering campaign structure, wasted search terms, audience overlap and whether the attribution window is flattering what gets reported to you.
- An email and domain check on SPF, DKIM and DMARC alignment, list hygiene, and the deliverability signals that decide whether your campaigns reach the inbox at all.
- One prioritised fix register, each item scored on effort in days against value, split into what your own team can do and what genuinely needs us.
How we work
Our approach
The stages this work runs through, in order. Every one of them ends in something you can see or sign off.
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Step 01
Pull the raw numbers
We start from source data rather than dashboards. That means read-only access to your analytics, Search Console, ad accounts, email platform and hosting, plus a crawl we run ourselves. A dashboard is already filtered by whoever built it, so it tends to hide the thing you hired us to find. Where a platform can't give us the history we need, we say so in the report instead of quietly estimating around the gap.
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Step 02
Reconcile the numbers
Ad platforms, analytics and your own invoices rarely agree, and the size of the gap is usually itself the finding. We line up the same period across every source and account for the differences: view-through attribution, consent-blocked sessions, duplicated purchase events, bot traffic counted as visits. By the end you know which number to trust for which decision, which is worth more than a tidy report that averages the disagreement away.
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Step 03
Score every finding
A long list of problems is not a plan, so each finding gets two scores: the effort to fix it in days, and what it is worth if fixed. Anything we can't value honestly is marked as such rather than padded out with a percentage. The register then sorts itself, and scoring this way is what lets a cheap technical fix outrank the redesign someone has already decided they want. We commit to that ordering even when it argues against selling you more work.
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Step 04
Walk it through live
You get the register and a recorded session going through it line by line, because a document nobody reads changes nothing. We show the evidence behind each finding, take the argument if you disagree, and re-order the list against what your team can realistically take on this quarter. The audit is standalone work. Handing the fix list to your existing developer or agency is a normal outcome, not a failed sale.
Before you ask
Questions we get asked first
How long does an audit take?
Two to three weeks from the day access lands, and access is usually the delay. A single website with analytics and Search Console sits at the shorter end. Add live ad accounts on three platforms, an email tool and a shop with thousands of URLs and it runs to the longer end, because the crawl and the reconciliation both grow. You get a date when we accept the scope. If a platform's data export slows us down, you hear that while it is happening and the date gets reset in writing, not quietly missed.
What does it cost?
A fixed price in pounds, set by how many properties and channels are in scope rather than by hours worked. We agree that list first: which site, which ad accounts, which email platform, whether the shop's product pages are included. The list goes on the proposal and the price doesn't move unless you add to it. If the audit leads to fix work we quote that separately, and you're free to take the register elsewhere.
What do you need from us?
Read-only access, which is close to the whole ask. Analytics, Search Console, every live ad account, the email platform, the CMS and ideally server logs or hosting. Read-only means we can't change your settings even by accident, and we'll never ask for anything carrying billing permissions. We also want 45 minutes with whoever knows the history, because an audit turns up things that only a past decision explains: a choice someone made two years ago for a reason that made sense then.
How will we know the audit was worth it?
Two tests. The first is whether you can act on it without us: every finding names the page, file or setting involved, so a developer can start on Monday morning. The second is the baseline. We record where the measurable things stand on the day we report, including load time per template, index coverage, cost per acquisition by channel and event accuracy. Any change you make afterwards then has something to be measured against, instead of an argument from opinion.
Want this scoped for your situation?
Tell us the goal and the deadline. You get an honest read on whether this is the right service, a fixed price if it is, and a straight no if it isn't.
Or email [email protected] directly. We reply within one working day.