Brand & creative
Social media design
A feed that reads as one brand at thumb speed, from a template set your own team can fill in, sized to 4:5, 1:1 and 9:16 with the interface overlays already accounted for.
The short version
Social design gets judged one post at a time and experienced as a wall of nine. That is why single beautiful posts rarely add up to a brand anyone recognises. We design the system instead: a grid of layouts, a type scale that survives being read at arm's length, and a colour logic that lets the content vary without the brand varying. Then we hand it over as templates, because a design you have to commission every time is a design you will stop using.
What is included
- A template set covering the formats you actually post: 4:5 feed, 1:1, 9:16 stories and reel covers, plus link previews and profile assets at the correct pixel sizes.
- Safe-zone guides drawn into every vertical template, so captions and calls to action never sit under the platform's own buttons or a viewer's thumb.
- Carousel layouts with a working first frame, a repeatable middle and a final panel that asks for something, supplied as editable pages rather than flattened images.
- A legibility floor we hold to: no body text below the equivalent of 16px on a phone, and every text-over-image treatment given a scrim or a solid panel to sit on.
- Ad creative variants organised for testing, with the hook, the image and the framing changed separately so a result tells you which change did the work.
- The whole system delivered in Figma and mirrored in Canva where your team edits there, with fonts installed, styles named, and a short recorded walkthrough.
How we work
Our approach
The stages this work runs through, in order. Every one of them ends in something you can see or sign off.
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Step 01
Look at the feed first
We start with a screenshot of your grid as it stands, next to two or three accounts your audience already follows. That shows what you are competing against for attention and where your posts blur into everyone else's. From it we set the visual rules that have to hold across every post, usually one recurring device and one restricted palette, before designing a single individual layout.
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Step 02
Design for the small screen
Every layout is proofed at actual phone size on a real device before it is approved, not admired at 200% on a monitor. That one habit is there to catch what only shows up at real size: type that vanishes, contrast that fails outdoors, a logo tucked exactly where the platform crops it. We also check each template with the longest realistic piece of copy in it, since designs break on the wordy post, never on the sample text.
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Step 03
Build it to be reused
Templates only help if a non-designer can use them without wrecking the layout. So text sits in named styles, images drop into frames that crop automatically, and the parts nobody should touch are locked. Where your team works in Canva we build there too, with the fonts and brand kit set up, so the version they edit is the design itself rather than an approximation of it.
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Step 04
Set creative up for testing
If any of this runs as paid social, the design has to be structured for comparison. We produce variants that change one thing at a time: the first three words, the image, whether a face appears. Files are named so a result in Ads Manager traces back to a specific decision. Without that discipline you learn that one ad won but not why, which is close to learning nothing.
Before you ask
Questions we get asked first
How quickly can we have this?
A template system for one or two platforms takes 2 to 3 weeks, including a round of revisions and the walkthrough. Ongoing production, meaning a batch of posts each month against those templates, starts the week after and runs to a content calendar you approve in advance. Rush work on a single campaign asset is usually possible inside a few days, but building the system properly first is what makes everything after it fast.
How is it priced?
Two ways, both fixed. The template system is quoted as a one-off against a defined list of formats and layouts. Ongoing design is quoted as a monthly figure against an agreed number of assets, say a set of feed posts, a set of stories and one carousel each month, so you know the cost before the month starts. No hourly billing, and no charge for using the templates you have already paid us to build.
What do you need from us?
Access to your accounts, or at least screenshots of the current grid, your brand files, and a realistic sense of who posts and what software they are comfortable in. If your photography is thin, say so early and we will design layouts that work with type and graphic devices instead of assuming images that do not exist. For ongoing work, one person who can approve a month's calendar in a single pass keeps everything on schedule.
How do we measure whether the design is doing anything?
For organic posts, saves and shares are the honest signals. Likes mostly measure how many people the platform showed it to. We set a baseline from your last 30 posts before anything changes, then compare like for like: same posting times, same content types. For paid creative the number that matters is cost per result, compared between variants that differ in one deliberate way. We will tell you when a difference is too small to act on rather than dressing it up as a finding.
Want this scoped for your situation?
Tell us the goal and the deadline. You get an honest read on whether this is the right service, a fixed price if it is, and a straight no if it isn't.
Or email [email protected] directly. We reply within one working day.