Web & technologies
E-commerce & headless commerce
Fewer drop-offs between the product page and the payment, on a storefront fast enough to keep mobile shoppers and structured so Google Shopping and AI assistants read your catalogue correctly.
The short version
Most online shops lose money in two places: the product page that loads too slowly to be read, and the checkout that asks a question the shopper can't be bothered to answer. Platform choice matters far less than either of those. We will tell you plainly when Shopify's own storefront is the right answer and when going headless earns its extra cost — and we will say it before you have paid for the harder option.
What is included
- A platform recommendation in writing, making the case for staying on a themed storefront as honestly as the case for a headless front end.
- Product and collection templates built around how people actually filter and compare, with variant, stock and delivery information visible above the add-to-cart.
- A checkout path cut to the fewest steps your payment provider allows, with express wallets, Apple Pay and Google Pay, and a guest route that never demands an account.
- Product, Offer and BreadcrumbList structured data, a clean product feed for Google Shopping, and canonical rules so faceted filter URLs don't shred your index.
- Stock, price and order sync with the system that holds the truth — ERP, accounting package or spreadsheet — and a written note of what a failed sync looks like.
- GA4 e-commerce events from view_item through to purchase, sent server-side where the platform allows, with Consent Mode so UK and EU consent choices are respected.
How we work
Our approach
The stages this work runs through, in order. Every one of them ends in something you can see or sign off.
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Step 01
Choose the platform honestly
Headless carries a real cost: a second codebase, a second deployment, and a preview environment your team has to trust before they will publish anything. It earns that cost when the catalogue is large, the editorial content is heavy, or one back end has to serve several markets or brands. It does not earn it on a 40-product shop. We look at catalogue size, how your team edits, and the integration list, then recommend the smaller build when the smaller build wins.
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Step 02
Speed the product page
The product page is where the money gets decided, and it is usually the heaviest page on the site. So it gets a written budget: largest contentful paint under 1.5 seconds on a mid-range Android over 4G, with the main image, the price and the add-to-cart present in that first paint. Images are served from an image CDN at the size actually rendered. Reviews, recommendations and chat widgets load after the buy button, never in front of it.
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Step 03
Shorten the checkout
Every field is another chance to lose the order. We count them, cut the ones you never use, put express wallets above the form, and let people buy without creating an account. Address lookup, a clear delivery date, and the full total including VAT and shipping shown before the final step, because unexpected costs at the end are one of the most common reasons a full basket is abandoned. Where the platform locks its checkout, we say what is fixed and work either side of it.
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Step 04
Connect the back office
A shop that disagrees with your stock system produces refunds and apologetic email. We map which system owns each field — price, stock, product copy, order status — so there is one source of truth per field and nothing silently overwrites anything. Integrations retry, and they log somewhere you can search. We also write down how a failed sync looks from your side, so a warehouse mismatch surfaces within hours instead of at month end.
Before you ask
Questions we get asked first
How long does a shop take to build?
A focused catalogue on a themed storefront runs 6 to 9 weeks. A headless build with custom templates and back-office integrations runs 10 to 16, and it is the integrations rather than the design that set that range. Product data is the thing to check first: 400 products with inconsistent titles, missing images and no variant structure is a data project before it is a build. We audit your export in week one and give you the real number then, not at the end.
What will it cost to run, not just to build?
The build is a fixed price in pounds against a defined catalogue size, template list and integration list. Running costs are separate, and they are not ours: platform subscription, payment processing, any apps you choose to keep, and hosting if the front end is headless. We list all of them alongside the quote so the monthly figure isn't a surprise in month two. We take no commission on your sales and no share of transaction fees, ever.
What do you need from us?
A product export, as CSV or an API key, plus your delivery rules, tax setup and returns policy, because those three decide checkout logic more than anything visual does. Payment provider and platform access, the domain, and an hour with whoever manages stock in your business. If you are migrating, we also need the existing product and collection URLs, so redirects can be mapped and the rankings the old shop earned survive the move.
What numbers should we watch after launch?
Conversion rate split by device, average order value, and the two step-losses that actually diagnose things: add-to-cart against product views, and completed purchases against checkout starts. Those two tell a weak product page apart from a checkout that is losing orders, which is otherwise guesswork. On the technical side, the product page's load budget is measurable on launch day, and so is whether your feed is approved with no disapproved items. We record the baseline before any migration, so the comparison isn't against memory.
Want this scoped for your situation?
Tell us the goal and the deadline. You get an honest read on whether this is the right service, a fixed price if it is, and a straight no if it isn't.
Or email [email protected] directly. We reply within one working day.